A Guide to Logo Colors
It is important that businesses do branding. It is the way that they can reach out to their customers and tell them their beliefs. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. Is there anything that will make your logo stand out? What colors are appropriate for your brand?
You should know about the psychology of colors. It is the way people feel and think when they see a specific color. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. Our thinkings are affected by colors. Colors can speak to us in many different ways. Using certain colors in your logo helps to communicate what your business or brand is all about.
When creating a logo, it is important to ask several questions about your business. What is your target market – male or female? Is your brand trendy or classy? Do you have an age group in mind for your target market? Are you targeting high-end or middle-class customers? If you answer these questions, it can help your business create a logo that speaks to your audience. It is a solid brand that can be created after considering these questions.
Different feelings are felt with different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Each color will have a different thing to say to use. Here are the different colors to use in your logo and how it makes us feel and think.
Here are the two categories of color – warm and cool. The warm colors will be considered first.
Men are attracted to the color red. Fire and passion is evoked from the color red. it can grab anyone’s attention because it speaks of urgency. It gets people pumped up because it increases heart rate.
If you want a friendly, playful color, then use orange. It shows overall energy. It is great with children.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.
Here now are the cool colors.
The most popular logo color is blue. It represents tranquility, peace, and maturity. Adding blue to your logo helps to make it a trustworthy one.
If your business has something to do with the outdoors, then using the color green for your logo is ideal. With green, newness is conveyed. The green color gives peace in your heart and a desire to promote growth.
The color of luxury is purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Its earthy and tough-guy persona makes brown attractive to male audiences.
Black and white are neither warm nor cool. Combined with other colors, they are very powerful.